So you no longer get flattered by the young person at the store who IDs you when you buy that bottle of wine. Are they saying you look old??? Probably not, but woman often face this while in their thirties when they start getting those wrinkles and fine lines. But natural beauty, the essence of a woman has been critical for years.

Think back to the last time you visited a museum or art show. What were the women doing in almost every example? That's right, they were preening and cleaning and doing whatever was possible to improve their appearance. Honestly, that's what men notice first, leading to those 'Miss American Pageants' and local beauty contests. When is that last time you saw a wrinkle or skin crease on any of those? That's right!NEVER!

But that devastating morning when a woman starts noticing wrinkles and lines can be severe. With the face as her most visible feature, dermatologists are focusing on many new ways to reverse these affects of aging.

There's no way to avoid nature, and as a woman ages, her body produces less and less 'collagen.' As this occurs, so do those annoying lines and wrinkles.

The world of cosmetics and skin care is replete with hundreds of wrinkle creams and similar skin care products which assure you a wrinkle-free skin within a few weeks of their application. But we all are aware of "The effects of wrinkle creams" in reality.

However, it's unfair to write off all wrinkle creams in one fail swoop. There are large companies who do a ton of research and testing that do produce creams that can have positive results. Even when one of these is found, each woman's skin condition is different, and this has to be considered before pulling out the credit card.

Nonetheless, it is also important to be cautious while shopping for a wrinkle cream. Purchase only those wrinkle creams which are manufactured by trustworthy companies. Do not make the mistake of making your skin a platform of research by trying one anti aging skin care product after another.

So when making this decision, start with good research. Do not be sucked in by spectacular ads showing 60 year olds with the faces of teenagers. Look for realistic results from an established company, and be willing to give it a few weeks before true results are seen.